Where Unibet is stronger
Unibet launched its first website in 1999, added live betting in 2003 and a mobile site in 2004, which puts it among the earliest online betting brands in Europe. For years it was the flagship of Kindred Group, listed in Stockholm; in October 2024 Kindred was acquired by La Française des Jeux, now FDJ United. Being part of a large group listed on the Paris stock exchange and regulated in several countries is a form of solidity smaller operators cannot match.
The product is a genuine all-rounder: sport, casino, poker and bingo behind one login. For somebody who dips into all four, a single account and a single verification is a real convenience.
The Irish licence, and the sister brand on it
Unibet was not in the first wave of Irish licences on 1 July 2026. The GRAI register lists Platinum Gaming Limited, with trading names 32Red and Unibet, holding remote betting licence GRAI-0890-RB-26-0001 issued on 11 September 2026 — among the most recent entries in the register as updated on 21 September.
Note the second name. 32Red and Unibet sit on the same licence, so switching from one to the other keeps you with the same licensee. As with any GRAI licence issued so far, this one covers remote betting; gaming licences for casino products are due to open for applications in 2027 and 2028.
Why Unibet customers look around
- Depth over breadth. An all-rounder has to share its attention between four products; a casino-first site spends all of it on one.
- Live tables at the right stakes. What matters is how many tables are open at your stake at nine in the evening, not the total on the lobby banner.
- Offers. Under the 2024 Act, licensed operators are moving away from inducements. Casino players who like a first-deposit match find fewer of them at the big bookmakers.
Five casino-first alternatives
If you used Unibet for a bit of everything, start with the two that keep sport and casino together. Cas2Bet 100% bonusCode CAS100 has 4,579 games and 516 live tables, the largest floor we have counted. YourWin24 250% bonusCode YOUR250 puts a bet and a spin on one wallet with 3,789 games and a quick sign-up.
If you only ever opened the casino tab, look at the three casino-only sites. CasinoWinner 300% bonusCode WIN300 has the largest match of the five and 3,931 games. ZeSlots 250% bonusCode ZESLOTS250 and CasinoPurple 100% bonusCode PURPLE100 share an identical 3,843-game lobby and differ only in the size of the welcome match, 250% against 100%.
Reviews: Cas2Bet · YourWin24 · CasinoWinner · ZeSlots · CasinoPurple. All five run their cashiers in euro with cards and crypto, and install from the phone's browser without an app store.
Counting a catalogue honestly
Big lobbies advertise big numbers, and those numbers are rarely comparable. Some count every variant and stake level of a live table separately; some list the same slot twice under different categories. Our counts are distinct titles present on 7 September 2026, which is why they look smaller than the banners on the sites themselves. It also exposes things a banner would hide, such as two of our five sharing exactly the same games.
For a Unibet player the useful question is narrower: are the ten or twenty games you actually play there? Open the lobby, search for them, and try them in demo mode before depositing. The online slots guide explains the two numbers worth checking on each one.
Keeping two accounts in order
There is no need to close Unibet to try a casino elsewhere. Keep the licensed account for sport and poker if you like them there, open the casino separately, and give each its own deposit limit on the first day. Verify the new account before you need a withdrawal, and decide before depositing whether you want the welcome match at all.
One brand, two very different rules
Unibet is a useful example of how much the same brand can change from one country to the next. In France, where it has been FDJ United's single online brand for sport and poker since the spring of 2026, the site offers no casino at all: French licences do not cover slots or roulette online. In Ireland the casino tab is there, and the GRAI licence it holds is for betting, with gaming licences still to come.
For a player the lesson is simple. A brand name tells you who the group is; it does not tell you what a particular country's site offers, how its welcome offer works or which licence covers which product. Read the footer of the site you are actually on, and the terms of the offer you are actually taking.
Try before you deposit
Moving from a familiar lobby to a new one is easier with a trial run. All five of our casinos let you open a large set of games in demo mode, with no deposit and no bonus involved. Use it for two things: to check that the games you actually play are there, and to see how the site behaves on your phone. Each installs from the browser to the home screen, so you can live with it for a few days before deciding.
It works the other way too. The Unibet account you know in Ireland, with its casino tab, is not what a friend in France sees under the same logo, and neither is necessarily what a player in Sweden or Belgium sees. Comparing brands across borders by name alone is how people end up expecting an offer that does not exist where they live. The GRAI register, on the other hand, is specific to Ireland, which is why every page in this series quotes it.
If the demo tells you the lobby is right, deposit a small amount first and try a withdrawal once your identity checks are done. That single test tells you more about a casino than any review, ours included.
What we have not checked
We have not deposited or withdrawn at Unibet. Its history and ownership are public record; the licence entry is from the GRAI register downloaded on 24 September 2026.
Frequently asked questions
Is Unibet licensed in Ireland?
Yes. Platinum Gaming Limited, trading as 32Red and Unibet, holds GRAI remote betting licence GRAI-0890-RB-26-0001, issued on 11 September 2026.
Who owns Unibet?
FDJ United, formerly La Française des Jeux, which acquired Unibet's parent Kindred Group in October 2024.
Are Unibet and 32Red the same company?
They are trading names on the same GRAI licence, held by Platinum Gaming Limited.
What is a Unibet alternative with sport and casino together?
Cas2Bet (516 live tables, CAS100 for 100%) or YourWin24 (one wallet, YOUR250 for 250%).
Does Unibet have a casino in France?
No. In France, where Unibet has been FDJ United's single online brand for sport and poker since spring 2026, licences do not cover online casino games. The Irish site does have a casino tab.
Can I try the alternatives for free?
Yes. All five open a large set of games in demo mode with no deposit, which is the easiest way to check your favourite games are there before you commit.
Which alternatives share the same games?
CasinoPurple and ZeSlots have identical 3,843-game lobbies; only the welcome offer differs.
Sources and last update
- Gambling Regulatory Authority of Ireland — public licence register (CSV download, register last updated 21 September 2026), retrieved 24 September 2026. Entry: Platinum Gaming Limited, trading names 32Red and Unibet, GRAI-0890-RB-26-0001, issued 11 September 2026.
- GRAI news release, 30 June 2026: remote betting and betting intermediary licences commence on 1 July 2026; gaming, lottery and B2B licence applications to open during 2027 and 2028.
- Wikipedia, "Unibet" and "Kindred Group" (launch dates, 2024 acquisition by FDJ), consulted 24 September 2026.
- Our five casinos: catalogue counts of 7 September 2026, welcome codes checked active on 23 September 2026, cashiers and mobile install checked in September 2026.
Checked 2026-09-24. Rules and figures change — verify with the authority named before acting on them.